Dec 27th → Jan 01st
NEW YEAR'S eVE 2027
jeri - preá - barrinha
a call to freedom
About the Region
Between crystalline lagoons and endless dunes on the northeastern coast of Brazil, this stretch of Ceará is known as the Paradise of the Wind - a natural refuge for kitesurfing and a place where days of sun give way to skies thick with stars. AYÁ unfolds across three connected settings, each with its own character, all within the same protected coastal landscape.
Jericoacoara
The iconic village: sand streets, seaside bars, artisan ateliers and the famous dune sunsets. The cultural heart of the gathering and a base for nightlife and UTV departures.
Preá
A wide, tranquil beach minutes from Jeri and one of the world’s premier wind spots. Home to our daytime wellness programming and a launch point for kite sessions and UTV tours.
Barrinha
Quiet lagoons and open dunes that frame the region. Hidden freshwater pools and untouched scenery the serene counterpoint to the energy of the village.
The Calendar
The Experiences
It goes beyond the music. Three open-bar parties, each with five stages - the AYÁ Stage and four camps - fully curated so you never get bored. From 10PM to 10AM, elevated production and vibe at its maximum. Five stages:
Wellness & Seminars Daytime wellness and seminars, included in the package, held in the Preá area.
Kitesurfing In partnership with a local kite school: regular classes and downwind sessions for beginner, intermediate and advanced - daily curated experiences.
Skydive Partnering with a skydive company for assisted and professional jumps - a different experience every day.
UTV Tours & Churrasco UTV tours through the national park, departing from both Preá and Jeri, always finishing lakeside for a private party and full Brazilian churrasco.
The Lineup
2026/27 - TBA
AYÁ follows the same musical direction as last year: not built on big headliners, but driven by the music itself - a beautiful, considered curation of international names. A harmonic blend of global electronic artists and emerging Brazilian and Latin American talent, moving through organic, deep and progressive sounds, with live performances across all five stages.
Acommodations
Two curated booking options for your New Year’s stay, both accessible directly through our official website.
VPL - Vou Pra Lá Curated hotels and villas for the celebration, with full concierge support for your travel and stay.
Kayo A villa-focused selection for groups seeking privacy and space across the region.
Buenro Top off-market luxury villa’s, and almost all the stays you’d find on Airbnb or Booking - guaranteed at the lowest price. WhatsApp Milena, our dedicated Buenro concierge, and she’ll take care of your booking end to end.
Adventure & Wind
Kitesurfing In partnership with a local kite school. Daily sessions for every level - beginner, intermediate and advanced - plus downwind tours and a range of proposed experiences on one of the world’s great wind coasts.
UTV Tours & Churrasco In partnership with a local kite school. Daily sessions for every level - beginner, intermediate and advanced - plus downwind tours and a range of proposed experiences on one of the world’s great wind coasts.
Skydive Assisted and professional jumps over the dunes and coastline, with a different experience offered each day.
Last year's experience
